The Official Definition of a New Agricultural Category

Durable Inputs: Built to Outlast

Durable Inputs™ are agricultural inputs—primarily nutrients and protective agents—engineered to last longer, perform more efficiently, and waste less. They stay in place, resist breakdown, and reduce nutrient loss—even under real-world pressure like rain, heat, or time.

What Are Durable Inputs?

Durable Inputs™ are

Built to blend
Built to hold
Built to last
Built for real farming systems

Why It Needed
to Be Defined

1

Cheap Standard Inputs = High Loss

2

Expensive CRFs = Efficiency At a Cost

These extremes leave farmers stuck between waste and expense—tools that haven’t kept pace with reality.

“The problem isn’t that farmers don’t know how to grow. The problem is that the tools haven’t kept up with the reality of the field.”

What Makes an Input ‘Durable’

Criteria Checklist:

Real-World Translation

“We’re not here to compete with CRFs. We’re not here to replace synthetics with half-baked ‘organic’ alternatives. We’re here to offer something durable.”
R. Johnston