I didn’t set out to invent around ag inputs. I set out to solve a problem I kept running into—again and again.

As the owner of a consumer fertilizer brand, I wanted a coating that didn’t use plastics or be synthetic. And I needed control—over the formula, the delivery, the supply chain.

I realized: if I wanted a reliable product, I had to build the protection system myself. So I started blending. Testing. Learning. Reinventing what coatings could be.