The Problem That Wouldn’t Go Away

I didn’t set out to invent around ag inputs. I set out to solve a problem I kept running into—again and again.

As the owner of a consumer fertilizer brand, I wanted a coating that didn’t use plastics or be synthetic. And I needed control—over the formula, the delivery, the supply chain.

I realized: if I wanted a reliable product, I had to build the protection system myself. So I started blending. Testing. Learning. Reinventing what coatings could be.

Where innovation meets the field. Durable Thinking is the PED blog—a repository of insights, field results, and research-backed analysis built around the inputs that actually last. From fertilizer performance to seed control and biodegradable coatings, this is where the future of input protection gets documented.

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