Performance Enhanced Delivery exists because agricultural inputs lose 30-60% of their value after application. That’s a $100+ billion problem that affects every farmer, every season.
I'm Rich Johnston, and I've been running agricultural businesses for over 10 years. I believe that when you're in the fertilizer business, you can see input problems from both sides—as a supplier trying to deliver consistent products, and understanding what farmers actually deal with in the field.
Instead of accepting this as "just how things are," I started developing coating technology to protect and enhance agricultural inputs. What began as solving my own business problem became a mission to help farmers get more value from every input dollar they spend.
Performance Enhanced Delivery isn't built by people who study agriculture—it's built by someone who lives it. Every challenge farmers face with inputs, I've experienced in my own operations. That's why our products work the way they do.
Supply chain disruptions threatened my fertilizer business, but that revealed a much bigger issue: agricultural inputs consistently fail when farmers need them most. Fertilizer washes away, micronutrients don't distribute evenly, and farmers end up paying full price for partial performance.
Working directly with farmers (not just industry executives), I developed two complete solutions: Durable Input for input protection and distribution, and Hemp Extract for natural pest control and plant nutrition. Both solve multiple problems with single applications.
Plant-based coating that protects your inputs AND ensures even micronutrient distribution. One application, two critical functions.
Natural pest control AND plant nutrition in one product. EPA 25(b) exempt and NOP-aligned for effective, natural solutions.
Agricultural inputs are expensive and getting more expensive. Weather is unpredictable. Margins are tight. Farmers can’t afford products that don’t work when they need them to.
Performance Enhanced Delivery exists to change that. We build complete solutions that maximize input effectiveness while simplifying farm operations. No partial products, no complicated systems—just better results from what you’re already buying.
Years in Agricultural Business
#GROW DIFFERENT